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                      Learning Objective

                      Learning Objective

                      The CEIBS Global EMBA is designed to enhance your professional experience as an executive?within an organisation, with a?focus on Accounting & Finance, Marketing, Economics & Decision Sciences, and Management. On completion of the courses,?you are expected to achieve the following four objectives:

                      • Understand and be able to apply fundamental concepts from the basic business domains of Accounting & Finance, Economics & Decision Sciences, Marketing and Management.
                      • Be able to integrate knowledge and concepts across functional areas to diagnose and solve complex business problems.
                      • Understand the unique challenges of operating in China's business environment as an integrated part of the global economy.
                      • Understand and be able to apply appropriate leadership behaviour and skills for enhancing personal and organisational effectiveness.

                      Jenny Ni???China

                      Greater China HR Director
                      Dow Chemical
                      Global EMBA 2009

                      "My experience with CEIBS was a very rewarding time. The programme is not just about the knowledge and networking. It incorporates inspiring learning which has greatly changed my thinking paradigm and developed me on the journey to becoming a true leader. I am grateful to all the world class professors and alumni friends."
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                      Bobby Lee???United States

                      Co-Founder-BTCC
                      Board Member-Bitcoin Foundation
                      Global EMBA 2012

                      "Even after managing for 10+ years, my career had been confined to technology management. I always wanted to do something entrepreneurial, to be a CEO. The Global EMBA was exactly what I was looking for, a programme that was local in Shanghai, yet global in coverage. The fantastic curriculum and classmates allowed me to learn about general management. The GEMBA programme finally gave me the confidence to launch my own startup in 2013, and I am grateful for this education."

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